Born from a place of care, Nala’s Baby began when Krept and Sasha were looking for clean skincare products for their newborn, Nala.

After seeing how many harsh ingredients were present in baby products, they knew that this needed to be changed. Krept and Sasha became set on being able to provide something high quality and truly clean.

This idea then grew from skincare into haircare and bath time products, so that babies and children could be surrounded by safe ingredients and gentle, calming scents at all times - for the adventures of the day ahead, as well as just before bedtime.

Now, Krept and Sasha have created the first product on the app Think Dirty with a perfect score of 0, which is thanks to their 99% natural formulas - the highest natural percentage for any current mainstream retail brand. Wonderfully, this has also helped to care for so many babies with sensitive, reactive and eczema-prone skin.